Having customers engage with your brand or product is a very important factor that can help businesses gain customer loyalty and increase sales and revenue. One of the ways in which you can engage with your customers is by being active on a variety of social media networking sites such as Facebook, Twitter, Instagram and others. If you decide to participate on those social media sites you have to always be active, constantly post relevant content, monitor what customers are talking about and engage in their conversation in order to make them want to follow your brand and not others. You can ask people question in order to gain insights about what they like or dislike about your product. By asking your customers’ opinions you make them more engaged with your brand on a personal level and make them feel like they matter. It is important to listen to your customers to understand their needs. Customers can help you generate ideas for new product development or how to improve your recent product or service. For example, Lenovo Company has mastered product development after listening to their customers’ feedback, ranging from color preferences for laptops to screen sizes 1.
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