One of the website ratios that marketers or business owners often check and measure is the “bounce rate”. The bounce rate is the percentage of visitors who enter a website and only view one page and then leave that page without performing any actions such as product or service purchases, video views, etc.
The bounce rate ratio helps website owners to find problems with their site and work to solve those problems. For example, if the company is running an ad campaign and they use banner ads with the intention to sell more products or if the company wants their customers to learn more about their services, the bounce rate can illustrate web performance and ad efficiency. If customers are pressing on that ad but not buying the product, the company will lose money from the ad campaign because they spent advertising dollars without the corresponding increase in sales. Business owners then have to find the problem that causes people to bounce from their website. One of the factors that can cause people to leave a page (without browsing the website and performing a variety of acts, such as buying products on e-commerce websites or reading more articles on the blog page and sharing it with their friends) can be a result of poor content on the landing page. People may not find what they were looking for when they press on the ad and are brought to an irrelevant website page or the content of the page isn’t sufficient or incentivizing enough for people to perform additional acts.
Stay tuned for more information about bounce rates and how to reduce the bounce rate.
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