SAS Enterprise
Miner contains innovative algorithms that facilitate a better level of
predictions as compared to typical data tools. It also, contains a vast variety
of tools that can help businesses to solve different tasks. By utilizing SAS
Enterprise Miner, companies can make bankruptcy predictions, analyze market
segmentation based on different variables (demographic segmentation, segmentation
by age category, by purchase behavior and others), create fraud detection
parameters, improve customer retention and satisfaction, undertake affinity
analysis and much more. Text mining techniques help marketers to monitor their
customer’s likes or dislikes, and is a useful in customer relationship management.
Companies and
politicians can also perform A-B testing and then monitor the performance of a
campaign. For example, presidential candidates can do A-B testing for voter
persuasion campaigns.
Separately, by
analyzing information derived from a variety of dating sites, as well as
conducted surveys, and utilizing SAS Enterprise Miner “Graph Explore” we can
learn about the most desirable attributes that men are looking for in a woman
and what the desirable attributes that women are looking for in men. We can
learn about dating behavior and the importance of race and religion in dating. Information
presented in enterprise miner is easy to read and it can be illustrated in a variety
of graphs, diagrams and dashboards.
SAS Enterprise Miner brings a lot of value to
businesses and helps company representatives to leverage their level of
performance and make smarter business decisions.
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